Having an online presence means much more than just having a website with your company name, address, and phone number. We are in a digital age and more people search online for products and services than ever before. Very few people spend their time searching through a phone book anymore.
By delaying the creation of your potential marketing platform online you're basically saying that you don't need any more customers or leads for your business.
Visibility
Eventually you will want to have a mobile-friendly website, but there are also other ways you can improve your visibility and online presence.
* Improve your search engine results and rankings.
* Create great content.
Both of these will portray you as an expert in your field.
Ease of accessibility
When you increase your visibility online you make it easier for people to find you. People who may never have found you any other way. If you live in the United States and you want to expand your business into Canada it's much easier to make yourself available to a Canadian online than to visit the country, or even move there. Being visible online REMOVES THE LIMITS of your growth potential.
Show them what you've got
Being online allows you to show people what products and/or services you provide. But that's not all. It also gives you the opportunity to show them what you know and what others think of you through customer testimonials.
If you purchase an item on eBay, are you more attracted to the sellers who are capable of providing you additional information about the product you're purchasing? Do you check the sellers feedback rating before you buy? We are accustomed to looking for authenticity. We want to make sure we're buying "the real thing" from a "trusting" source.
Trust
It is my opinion that trust is the most important aspect to building your online presence. Trust builds relationships, and with a relationship comes loyalty. A loyal customer can be a lifetime customer. When you have lifetime customers you don't have to constantly be on the search for new ones.
Pay special attention to what you put online. Is it nice? Is it appropriate? Will it attract people to you, or turn them away? If someone happened upon your Facebook page would they be comfortable with what they see there? Would they want to start a relationship with you?
Is it worth it?
It takes a lot of effort to create an online portfolio. Is it worth it?
Only you can make that decision. What you put into it is what you'll get out of it. You might end up with 12 new customers a year, but you could also end up with 300 new customers a year.
The end result starts with you.
Contact me to find out what changed in my life in the past few years that has made it possible for me to SUCCESSFULLY build a business online. After trying and failing for many years one thing made all the difference.